What’s In A Network?

By: Beth Slagle

It used to be that you could live by the maxim that good work flows to good people. But in this competitive business world, that just isn’t the case anymore. There are a lot of very smart people out there with resumes and bios that look largely the same. So, what’s the differentiator when it comes to business? Could it be that intangible, fear-inducing, painful for some, yet thrilling for others concept of – networking?

The fact is that no matter how hard you work, you can’t live up to your full professional potential if you work in isolation. That’s where networking comes in. People do business with those that they like and trust. Networking provides the most productive and efficient way to build key relationships. And, let’s face it – ultimately, it’s not about who you know, but about who knows you. Ask any politician or successful business person what their most critical component was for their success. They’re very likely to tell you the same thing – networking.

Networking allows you to present yourself in a way that’s much more personal and lasting than an advertisement, cover letter or resume. It’s about relating to people through core values – learning what a person’s hobbies or interests are, or the names of their kids. These are the types of things that create the foundation of a relationship based on trust and respect.

When it comes to networking with other women, it can be fun. It’s very empowering to meet other women in various stages in their own professional lives, hearing their stories, trials and tribulations. Yet, the talk doesn’t have to be about business. Remember, networking is about establishing that trust relationship and getting to know the other person for who they are. Once the personal relationship is established, the business relationship will most certainly follow.

All we are saying is give networking a chance. Show a little bit of yourself and let others share in your enthusiasm for your business, your vision, your passion. You’ll soon see that when a group of professional women get together to network, something good is bound to happen.

Beth Slagle , Attorney at Meyer, Unkovic & Scott, wannabe and sometimes entrepreneur and Founder & CEO of BizChicks.