New Year, New Skin
By: Stephanie Benney
Every woman wants to feel beautiful; I don’t think I have ever heard of a woman deliberately trying to look ugly and feel terrible about herself and her appearance. Oh wait, there was that ridiculous story of Sinead O’Connor shaving her head, because she was tired of people only seeing her physical beauty. Ok, aside from that, I don’t know of a woman who wants to look ugly.
The new year of 2012 is fresh and it is the perfect time to give yourself a little makeup makeover. Our friends at Mother Nature Network offer tips on how to be eco-conscious and still look like a million bucks!
Use it or lose it: As a recovering product junkie, I’ve fallen prey to more than a few ads promising super-thick lashes, reduced wrinkles and plump lips. In the end, most of those beauty “necessities” wound up half-used and taking up space in my bathroom drawer, weekend handbag or glove compartment. Truth be told, there are about four items I use every day: moisturizer, gloss, eyeliner and mascara. Get real about the products you really use, then get thee to a recycling bin with the rejects.
Read the label: A quick review of the product labels in your makeup kit may jump-start the downsizing process. The Environmental Working Group reviewed ingredients in a wealth of beauty brands, from pricey Crème La Mer to bargain basement Oil of Olay. Look for your favorite products in their “Skin Deep” database. Some common ingredients in beauty products — fragrances, methylparabens and BHT — may cause more wrinkles than they are trying to correct.
Start on the inside: Grandma was right; you are what you eat. Feed your skin with a healthy dose of fresh fruits and veggies instead of processed food. It also pays to stay hydrated by drinking plenty of water.
Nurture the outside: Pamper your skin by investing in a quality sunscreen and a good loofah. Exfoliate in the shower and follow up with a fragrance-free moisturizer or body oil. It also pays to avoid unnecessary sun exposure. Trust me and not your tanorexic girlfriend: Bronze skin does not hide cellulite any better than pasty white skin.
Try a make-under: A makeup artist at your favorite cosmetics counter can provide tips on creating low-maintenance looks that require less time and fewer products. If you can’t possibly bear to part with your moisturizer, mascara, eyeliner, eye shadow, bronzer, lipstick, foundation and pressed powder, then at least give your skin weekends off. Use that time to clean those brushes and applicators with soapy water.
Minimize: Avoid travel-size portions unless you really are traveling. That one change can help alleviate unnecessary additions to a landfill near you. When you do stock up on products, look for companies that offer recycling programs. MAC Cosmetics offers incentives like free lipstick when you return six empty containers. Origins also has launched a recycling program and will accept empty containers from any cosmetic company.
Shop ‘green’: Retailers understand that there’s money to be made by thinking green. You’ll find soap, moisturizers and other beauty necessities from Earth-friendly lines such as J.R. Watkins Naturals, Tom’s of Maine and Burt’s Bees on shelves at local drugstores, grocery chains and mega-marts. Time to purge — and splurge — with purpose.
Stephanie Benney is a “Sustainable Visionary” and also the new Pittsburgh Representative for Fuzed Marketing, where she helps companies increase their brand presence. stephaniebenney@yahoo.com